Why we choose to go Independent...and you should too!

What does Independent Eyewear even mean?

How is our Eyewear different from the ones at the mall or big box places?

Continue reading to find out why we choose the "brands" we carry and what makes them so special.

INVISION Magazine story on OPTIK!

In 2018 we were named one of America's Finest Optical Establishments by industry magazine INVISION. We feel so honored and thankful for this! The February Edition of Invision Magazine 2019 also just released a beautifully written article about our story as entrepreneurs and owners of OPTIK!

We hope you enjoy reading this story as much as we did!

INVISION MAG Story Feb 2019 OPTIK! European Eyewear

2 years of OPTIK!

Two years ago today we opened our doors to OPTIK! European Eyewear. Looking back at those two years, a lot has happened in our boutique. A lot of changes and a lot of growth. We have learned many things about our clients, our products, our marketing strategies and all the things that we thought might work but did not. We look at all the changes as positive experiences because it allows us to adjust and grow even bigger as a company. In this short time, we have received awards and many positive reviews from our clients, which we cannot be more thankful for.

Take a look back at our last two years of this wonderful dream come true!

Featured Podcast with "Kickin' it with Kapok"

In July 2018 we were asked by a local marketing agency if the owner of OPTIK! would come on as a guest speaker. We were thrilled to have this opportunity to share our experience, thoughts and ideas.

Episode 6 topic: "Starting a new Retail Business in St. Pete with Anja Jakupovic"


Listen now on iTunes, Spotify, Google Play, Stitcher or

Eyewear accessory for the fashion trendsetter

Any Di has just released the new Spring/Summer edition! Suncover cases by German designer Any Di are the hottest eyewear accessory on the market. It is slim and stylish, practical and colorful. You can choose from a large variety of color options, whether you want to go classic or bold, there is something available for everyone.

The Suncover can be worn in many different ways and is truly the trendiest way to carry your sunglasses.

Lets dive into this special Suncover and how it can add to your fashion pieces.



Trendsetters are going back to the '70s

Remember when chunky, black plastic frames were the go to frame for nearly all age groups? This trend stayed around for nearly 5 years but has slowly lost its popularity among trendsetters. We are now witnessing a '70s inspired retro look which is still oversized in some cases, but no longer thick and bold. These thin metals are easy to wear with any outfit, super comfortable, delicate and durable and look very flattering.

Profilo Premium Sunglass Clip-ons

Profilo offers a perfect match,custom clip for every pair of eyeglasses. Whether you are in need for a mirrored lens for your sports actives, a yellow lens to enhance your night vision while driving, or simply a polarized lens for your every day sun protection, every style and every need can now be accommodated. OPTIK! now offers these perfectly matched clips for your eyeglasses.

Spring/Summer 2018 Sunglasses Trends

The first day of spring is only days away and the sun has been shining non-stop. Before we know it, our Florida summer heat will hit us full speed. During those months it is even more critical to wear your shades. The intensity of sunlight is brighter and we are more likely to be exposed to sun damage. Don’t forget to wear sunscreen, but equality important are quality sunglasses that will protect your eyes from the harmful UV rays.

How to accessorize your new OPTIK! Eyewear

What is the first thing you do after your buy a new cellphone?

Most of us accessorize our cellphones because we want them looking pretty and keep them from breaking. There are thousands of accessories out there, from screen protectors, the classic cell phone cases and now the cellphone ring that makes it easy for you to hold your phone without falling out of your hand.

When it comes to Eyewear, most of us don’t think about accessorizing our very important investment.

We will introduce you to several cool Eyewear accessories that can change the way you take care of your glasses and keep them protected and safe until your next visit to the eye doctor.


The 5 types of eyewear you should have in your wardrobe

Take a look at your current waredrobe: How many jackets, dresses or different shades of denim jeans do you have? How many pairs of shoes sit in your shoe closet?

When it comes to Eyewear: It is the very first thing that people will see on your face. It is what can make you stand out from the crowd and what mirrors your personality and style.

On average, people that wear eyeglasses own about two pair. A pair of eyeglasses and maybe a pair of sunglasses or a old pair of back up glasses (it is always a good idea to have a back-up in the house).

Lets walk you through why one pair does not cover all your daily eyewear needs and your waredrobe needs.

How "plastic" frames are made

We mention the word "acetate" a lot in our store and forget that most people don't really understand that term, or think of it as a fancy name for "plastic". We want to help you understand why eyewear can be so expensive and what exactly it is that you are paying for. Craftsmanship...

Fall/Winter 2017 Eyewear Trends

What is the “In” color this Fall?

We get asked this question all the time. Therefore we decided to share some of our Optical Fashion for Fall/Winter 2017 with you.